How to capture consumer psychology in packaging box design and production?
uptime:2020-08-18   view:3059

With the increase in products on the market, packaging planning and production has become an important website content that many businesses attach importance to. The gravure printing of Qingdao Printing Factory is suitable for printing high-quality and expensive prints. Whether it is color or black and white pictures, the gravure printing effect can be comparable to photographic photos. Because the plate-making fee is expensive, the printing volume must be large, so it is also one of the less commonly used methods. It is suitable for printing securities, stocks, gift certificates, commercial reputation certificates or stationery, etc. The main reason is that the packaging gift box can play a certain value-added (referring to the relative price increase) effect. There is a considerable difference between the same product in gift box packaging and non-gift box packaging. Good gift box packaging can not only promote enjoyment, but also in similar products. Increasing the competitiveness of products, enhancing customers' desire to buy, and improving the quality of the products.

Therefore, we want to increase sales, not only rely on product quality to increase sales, but also through the outer packaging of electronic products to win better sales. So how to plan the product packaging is also an issue that we pay attention to. The needs of customers make us plan new selling points for product packaging. Unique methods (paraphrase: unique, special) can strengthen the selling points of products and attract more customers' attention. The same product, different product packaging methods give customers the feeling that the quality of the product is different.

Someone has done an experiment, filling the same washing agent into different packaging bottle weights and letting customers try it. As a result, they think these are several different product washing agents. This test shows that packaging methods are different, and products with good packaging methods are an important factor that affects customers' purchases.

Packaging planning is a highly integrated planning discipline, which includes knowledge of plane composition, three-dimensional composition, color composition, text planning, illustrations, and photography. According to the different printing materials used in Qingdao Printing Factory, printing can be divided into paper printing, white iron printing, plastic printing, textile printing, wood printing, glass printing, etc. Paper printing is the mainstream of printed matter, accounting for about 95%. It can be applied regardless of letterpress, planographic, intaglio, or stencil printing. Printing materials other than paper are mostly special printing.

With the growth of society and the maturity of consumer shopping malls, packaging planning has the same position as shopping mall planning, commercial promotion and scientific marketing forms. Traditional packaging planning is far from being able to adapt to the needs of today's rapidly developing commercial markets with various media.

How planners make their plans meet the needs of shopping malls, effectively promote product sales, and achieve the unity of packaging planning and shopping malls, has now become a topic of important practical significance. Qingdao packaging boxes protect and display products. It has been widely used in electronics, food, beverages, alcohol, tea, cigarettes, medicine, health care products, cosmetics, small household appliances, clothing, toys, sports goods and other industries and product packaging supporting industries. It is an indispensable industry. The information conveyed in the packaging container shape, structural planning, materials and craftsmanship, visual communication planning, etc., can effectively promote the product, increase the attractiveness and affinity of the product, and then arouse the purchase desire of the target (cause) customer. In the shopping mall economy, it has the effect of opening up shopping malls, occupying shopping malls, and promoting and expanding product sales.